Privacy policy

Rugged Miles (“we”, “us”, or “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect personal information when you visit our website, place an order, contact us, or otherwise interact with our services.

This policy applies particularly to customers in Germany and the European Economic Area (“EEA”), and is intended to comply with applicable data protection laws, including the UK GDPR, the EU General Data Protection Regulation (“GDPR”), and applicable German data protection legislation.

1. Data Controller

The data controller responsible for your personal data is:

Rugged Miles
The Galleria, Unit 4 Langstane Pl
Aberdeen, AB11 6EA
United Kingdom

Email: info@ruggedmiles.co.uk
Phone: +44 7402 477047

2. Personal Data We Collect

Depending on how you use our website, we may collect the following information:

Information you provide directly

Full name
Billing and delivery address
Email address
Telephone number
Order and purchase details
Payment and transaction information
Information you provide when contacting customer support
Return, refund, complaint, or warranty information
Any other information you voluntarily submit to us

We do not normally receive or store your full payment card details. Payments are processed by our third-party payment providers, which handle payment information in accordance with their own privacy policies and security requirements.

Information collected automatically

When you visit our website, we may automatically collect limited technical information, such as:

IP address
Browser type and version
Device type
Operating system
Website pages viewed
Referring website
Date and time of access
General website usage information

We use cookies and similar technologies as described in Section 8 of this policy.

3. How We Use Your Personal Data

We may use your personal data to:

Process and fulfil your orders;
Confirm payments and deliver products;
Provide order updates and customer service;
Process returns, refunds, exchanges, and complaints;
Prevent fraud, misuse, and unauthorised transactions;
Maintain business and transaction records;
Improve our website, products, and customer experience;
Respond to enquiries and communications;
Send marketing communications where you have provided valid consent;
Comply with legal, tax, accounting, and regulatory obligations; and
Establish, exercise, or defend legal claims.

We will not use your personal data for purposes that are incompatible with the purpose for which it was collected.

4. Legal Bases for Processing

Where required by law, we process your personal data on one or more of the following legal bases:

Contract: To process and fulfil your order and provide services you request.
Legal obligation: To comply with accounting, tax, consumer protection, fraud prevention, and other legal requirements.
Legitimate interests: To operate and improve our business, provide customer support, protect our systems, prevent fraud, and keep appropriate business records.
Consent: To send certain marketing communications or use non-essential cookies and similar technologies where consent is required.

Where processing is based on consent, you may withdraw your consent at any time. Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.

5. Sharing Your Personal Data

We may share personal data only where reasonably necessary with trusted service providers, including:

Payment service providers;
Delivery and courier companies;
Website hosting and ecommerce service providers;
Customer service and communication providers;
Fraud prevention and security providers;
Accounting, legal, and professional advisers; and
Government authorities, regulators, courts, or law enforcement where required by law.

These providers may process personal data only for authorised purposes and, where applicable, under written data processing agreements.

We do not sell your personal data.

6. International Data Transfers

Rugged Miles is based in the United Kingdom. Your personal data may therefore be processed in the United Kingdom or other countries where our service providers operate.

When personal data is transferred outside the EEA, the United Kingdom, or another jurisdiction recognised as providing adequate protection, we use legally recognised safeguards where required, such as:

An adequacy decision;
Standard Contractual Clauses;
The UK International Data Transfer Agreement or UK Addendum; or
Another lawful transfer mechanism permitted by applicable data protection law.

You may contact us using the details in Section 1 for further information about applicable safeguards.

7. How Long We Keep Your Data

We retain personal data only for as long as reasonably necessary for the purposes described in this policy.

Retention periods may depend on:

Whether you have an active customer relationship with us;
Legal, tax, accounting, and reporting requirements;
The need to handle returns, complaints, or disputes;
Fraud prevention and security requirements; and
The establishment, exercise, or defence of legal claims.

When personal data is no longer required, we will securely delete it or anonymise it.

8. Cookies and Similar Technologies

Our website may use cookies and similar technologies to:

Operate essential website functions;
Remember shopping cart and checkout information;
Maintain website security;
Understand website performance and usage; and
Support marketing or analytics, where permitted.

Essential cookies may be used where necessary to provide a service you have requested or to operate the website.

We will request your consent before placing non-essential analytics, advertising, or marketing cookies where required by applicable law. You can manage your preferences through our cookie banner or your browser settings.

Disabling certain cookies may affect the functionality of the website.

9. Marketing Communications

We may send promotional emails only where permitted by applicable law and, where required, with your consent.

You can unsubscribe at any time by:

Clicking the unsubscribe link in a marketing email; or
Contacting us at info@ruggedmiles.co.uk.

You may continue to receive essential service communications, such as order confirmations, delivery updates, refund notifications, or important account-related messages.

10. Your Data Protection Rights

Depending on your location and applicable law, you may have the right to:

Request access to your personal data;
Request correction of inaccurate or incomplete data;
Request deletion of your personal data;
Request restriction of processing;
Object to processing based on legitimate interests;
Object to direct marketing;
Request portability of data you provided to us;
Withdraw consent where processing is based on consent; and
Lodge a complaint with a data protection supervisory authority.

To exercise your rights, contact us at info@ruggedmiles.co.uk. We may need to verify your identity before completing your request.

We generally respond to valid data protection requests within one month, subject to any extensions permitted by law. We do not normally charge a fee, unless a request is manifestly unfounded, repetitive, or excessive.

11. Supervisory Authority

If you are located in Germany, you may contact the competent German data protection supervisory authority. You may also contact the supervisory authority in your place of residence, place of work, or the location of the alleged infringement.

For matters concerning our establishment in the United Kingdom, you may contact:

Information Commissioner’s Office (ICO)
Website: https://ico.org.uk

12. Data Security

We use reasonable technical and organisational measures to protect personal data against accidental loss, unauthorised access, alteration, disclosure, or destruction.

However, no method of transmission or electronic storage is completely secure. You should also take appropriate steps to protect your account and device, including keeping passwords confidential and using secure connections.

13. Children’s Privacy

Our website is not intended for children who are unable to enter into a legally binding purchase contract. We do not knowingly collect personal data from children for marketing purposes.

If you believe that a child has provided personal data to us, please contact us at info@ruggedmiles.co.uk so that we can review and remove it where appropriate.

14. Third-Party Websites

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices, content, or security of those third parties.

We recommend reviewing the privacy policy of any external website you visit.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, legal requirements, or data processing practices.

The updated version will be published on this page with a revised “Last updated” date. We encourage you to review this policy periodically.

16. Contact Us

If you have questions about this Privacy Policy or how we handle personal data, please contact: